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Shaping together the future of tourism

Think Tank international


Thurday, September 7, 2017



11:00 – 11:15  OPENING REMARKS

Serge Pilicer, President-Founder of Les Entretiens de Vixouze

Christian Mantei, General Manager of Atout France and President of the Scientific Committee EDV 2017



11:15 – 11:30  OPENING  KEY NOTE

Patrick Tacussel, Sociologist and Professor, University Montpellier lll



11:30 - 13:30 OPENING PLENARY

Leb by Pierre-Olivier Pulvéric, Founder& CEO, Pentalogy


11:30 – 12:30 : Tourism of the future : Will trains be faster than planes in 2030?

Means of transportation in 2030 will offer a rich living experience for which the notion of enjoyment becomes an absolute criterion. We will no longer judge the journey based on time traveled, but rather on the experience lived. Come discover what hybrid transport will look like in time conceived differently.


- Derrick Xiang, Co-Founder and the Chief marketing officer, EHANG, China

- Hélène Abraham, Executive vice president sales marketing and products, HOP! Air France

- Claudio Léonardi, Project Manager ClipAir, EPFL, Switzerland

- Sébastien Gendron, CEO-Transpod Hyperloop, Canada

- Robert Jobard, CEO, Dronéa


12:30 - 13:15: My transport Vehicle : a tank of ideas

Tomorrow, our cars will not only transport people, they will be conducted by neurons and will store energy. Their users will become producers of clean energy and will generate new sources of income! Gas stations will disappear and will be become collaboration and barter spaces.


- Nordine Lazeregue, Business Developper of Navya Tech

- Stéphanie Vincent-Geslin, PhD in sociology, Paris-Descartes, Mobil'Homme founding partner

- Alexandre Droulers, General Manager, New Mobility Projects, Western Europe,Uber

- Anne-Caroline Paucot, Writer, "Les Propulseurs"


12:15 - 13:30: Intervention

- Bruno Faure, President, Conseil Departemental,  Cantal


13:30 - 14:30 LUNCH




Leb by Pierre-Olivier Pulvéric, Founder& CEO, Pentalogy


14:30 - 15:30: Gastronomy of the Future:  can distance bring satisfaction?

Will gastronomy become a technological experience?

Will the integration of connected objects allow for emotion at a distance?


- Jörg Zipprick, journalist, author, and food critic, Germany

- Victor Delpierre, World Champion Barista Cocktail

- Serge Vieira, Two Michelin's stars, Chef and Bocuse d'Or 2005

- Emmanuel Grelaud, CEO, Ideolys


15:30 - 16:15:  DIALOGUE: What could be the role of a State in the promotion of tourism in 2050?

Which strategies for the "brands-destination" of the territories?

Tourism has become more “brand tourism” than “state tourism”. Throughout the world, regional brands are gaining the upper hand. In this context, will each state need to redefine its missions in the promotion of tourism?

Who will be responsible for the virtual visit of a region or a country?

Will national promotion agencies become intelligent robot platforms?


- Christian Mantei, General Manager, Atout France

- René Collin, Minister of agriculture, Nature,Tourism and Airports, Wallonie

- Jean-Pierre Pinheiro, Director of Portugal tourism in France, CEO, ADONET

- Peter Keller, Prof. em Business ans Economic Faculty HEC University of Lausanne, Member of the board of directors of "Switzerland Tourism"



16:15 – 16:45 BREAK




Leb by Pierre-Olivier Pulvéric, Founder& CEO, Pentalogy


What if Roman thermalism were to become the thermalism of tomorrow?

Should we decree that thermalism become a public good belonging to all which would be impossible to monetize? Have the scarcity of water, the difficult balance of public health budgets, and the promotion of wellness facilities reached the end of an outdated model?


- Sylvain Serafini, CEO France Thermes

- Laszlo Puczko, Director Xellum, Hungary

- Sonia Ferrari, Associate professor of tourism marketing and place marketing at University of  Calabria






a - In 2050, the new attraction is me!

Experience an unprecedented journey. Technology is only a means. Come discover what the trends of amusement parks will be in 2050.

Leb by Philippe Vidal, Expert, attraction parks designer and screenwriter


- David Nahon, 3DEXPERIENCE Lab, Immersive Virtuality (iV) Director, Dassault Systems

- Nicolas Bapst, Entertainment Project Manager & serial visitor, Europa-ParK

- Dominique Hummel, Chairman of the board of directors, Futuroscope


b - Culture: Heritage in the pocket

How to safely enjoy humanity’s world heritage sights as a cultural tourist? Will distance allow us to appreciate the emotion that the heritage emits?

Leb by Pierre-Yves Lochon, Associate director, Sinapses conseils, Manager, CLIC France


- Peter Debrine, Senior Project officer, sustainable development UNESCO

- Jean Paul Loubes, Anthropologist, architect, writer

- Khalila Hassouna, head of sales, Icnonem

- Valérie Vesque-Jeancard, Genaral manager, RMNGP


c - Distribution in the pocket: How will tourism be distributed in 2050?

Yesterday, we waited for the service to arrive. Today, we will find it in its most organic form possible. Tomorrow, the service will be telepathic; it will read our thoughts and be present even before we think of it. The new predictive tools will know me better than I know myself. Will the human being remain at the heart of the journey’s design? Will the travel agency become a space of immersive experience?


- Jean Luc Bogros, Partner, Winn

- Marios Sotiriadis, Professor, University of Pretoria, South Africa





Friday, September 8, 2017





d - Conversation with a Robot

As soon as he speaks and responds to me, the “bot” will dominate me. He will be everywhere. In services, we can easily imagine his dominance. His emotion will be less easily observable.

The bot will not eat in my place, but will become my travel companion!


- François Bourquin, Chief digitalofficer and Expert Quantic

- Philippe Vidal, Expert , attractoin parks designer and screenwriter


e - Family and Social Tourism in 2050

We have become terribly individualistic. The notion of family could be accentuated even on holiday and lose its fundamental aspects. Are we going to rediscover the dynamics of Village or Tribe, or will the Family regain the sense of collective holidays?


- Rebecca Meyer, Director of institunional relations, VVF

- Géraldine Leduc, Executive Director, ANETT


f - The evolution of leisure in 2050

90% of the parks are Outdoors and 80% of their time is untapped. An ecological, economic, and sociological catastrophe. Will we see the emergence of a multi-thematic and more inclusive Indoor concept?


- David Lebon, Chief Development officer, EuropaCity

-  Kristofer Moisan-Sellez, CEO, Easyloisirs



10:00 - 10:20: KEY NOTE: Tourism, the lever for Territorial development

Gabrielle Gauthey, Director of Investments and Local Development, CDC


10:20 - 10:30: KEY NOTE: Data and Tourism: Uberisation or new Eldorado?

Data is the new black gold. The traditional participants in tourism are overwhelmed, but newcomers, the pures players of data, such as Uber, Airbnb, Booking, and Blablacar, excel in its extraction, its use, and its enhancement—sometimes to the detriment of the old-timers. Can the latter still maintain their footing? What means do they have? Is collaboration with pures players possible?


- Arnaud Contival, CEO, AID (Intelligence to Data)

- Stéphane Boucharenc, DGA Data strategie & data marketing, AID (Intelligence to Data)


10:30 - 11:00 BREAK



Leb by Pierre-Olivier Pulvéric, Founder & CEO, Pentalogy


11:00 - 12:00: Will Big Data make obsolete the models of the old world?

Our world is no longer what it used to be. We refuse to give our trust to an individual when we accept to give it to “data”! But who is this immaterial personality? Where is he from? How can he know me so well? Will he be my ideal guide in 30 years ?


- Laurent Queige, general manager, Welcome City Lab 

- Georges Rudas, CEO, Amadeus France

- Franck Gervais, General Manager, Voyages-sncf.com

- Johann Sparfel, Senior Director Market Management, Expedia Group

- Fayçal Boujemaa, Technology Strategist, Orange Labs


12:00 - 13:00: Global Warming:  Will we be obliged to ski somewhere other than the mountains and swim somewhere other than in the sea?

For 50 years, we have been defying the natural elements. Yesterday, the snow was falling and the tides were predictable. Today, snow “grows”! And water floods our beaches!

Will peaks and coastlines remain the benchmark of investors? We build and we exploit, contrary to our ecological interests, our environment.


- Samuel Morin, Director of Snow Research Center, Meteo-France

- Philippe Vallette, General Manage, Nausicaa

- Armelle Solelhac, CEO, SWiTCH

- Emmanuelle George-Marcelpoil, Head of team development, IRSTEA Grenoble



13:00 - 14:00 LUNCH


14:00 - 16:40 CLOSING PLENARY

Leb by Pierre-Olivier Pulvéric, Founder & CEO, Pentalogy


14:00 - 14:45: Knowing how to lodge in the countryside, in the city, or at sea!

The builders of today are likely to disappear tomorrow. Less agile and less ecological, they accumulate acquisitions without understanding the changes. All will not disappear, but all will be transformed. Emerging players see the light of day and are visualizing new horizons of improbable accommodations.


- Stephane Dumas, Designer and Founder, Bubble Tree

- Grégory Pourrin, CEO, Paris Inn Group

- Benjamin Devisme, VP @ColossalFactory


14:45 - 15:30: Will country tourism be saved by collaborative platforms?

Yesterday, we found it ridiculous. Tomorrow, tourism in the countryside will become the Holy Grail: true ecological and authentic value. Will regions have the means to seize this potential?


- Emmanuel Marril, Country Manager France and Belgium, Airbnb

- Cédric Szabo, Director of rural mayors of  France

- Claudy Lebreton, Former President, ADF and Expert of the territorial collectivities

- Youval Eched, General secretary, Corsican rural Mayors  



15:30 - 15:45: Can we imagine tourism with or without professional unions in 2030?

Will uberization affect professional organizations? Are they adapted to the emergence of challengers from the web?


- Jean Bernard Falco, Founding chairman, HATOP



15:45 - 16:05: What algorithm for the future of our tourism?

Will tourism follow mathematical logic? Will my choice be driven by artificial intelligence?


- Amy Zalman, Professor of Strategic Foresight, Georgetown University and Former CEO World Future Society, USA



16:05 - 16:20: Martine Guibert, Vice-President for Social Policy, Health and Family, Regional Council Auvergne Rhône-Alpes



16:20 - 16:40: Which planets for what future tourism?

In 2050, there will be 10 billion of us on our “Earth”. How many space travelers could we imagine and to which destination would they travel?


- Michael Lopez-Alegria, Principal at MLA Space